"We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness—That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed."
—The Declaration of Independence
Instarta is an online community, founded upon text-message voting, where the political leaders that can make a difference reach out to those that have the energy and enthusiasm to ask for it.
High impact. A text-message has a 97% chance of being opened. How many people do you think open your e-mails or paper mail?
Quick response rate. An astounding 83% of text-messages are opened within one hour. How does that compare with the e-mails you send? Paper mail?
Easy to digest. Who wants to read a lengthy e-mail? A text-message is 160 characters.
Flexible. Combine an interactive text-message with virtually anything: a televised debate, a fundraiser, or a high energy pep rally, just to name a few.
Inevitable. We now send and receive more text-messages than phone calls. Text-messaging has become a legitimate channel of communication. Mobile is the new frontier of outreach, it's time to get on it.
Instarta is about outreach. Ask your constituents what they think about big issues: What do you think about the Federal Deficit? How about the Economy? What's your opinion on Global Warming? Immigration? Constituents see the basic results so that you can weave your polls and messages into an ongoing conversation about important issues.
Your text-message polls have significance because they are written by you, not by Instarta or some third-party polling agency. A poll from you is as direct as it gets. For many voters, it will be the closest they have ever gotten to expressing their views to you directly. Asking for someone's opinion shows that you care.
Use text-message alerts to send important updates and reminders. A text-message reminder on election day can be a great way to target the younger generation to get out and vote.
Sometimes 160 characters just isn't enough. When you need more space you can send an online message instead. Online messages can be a great supplement to your text-message polls and alerts. For example, you can use online messages to give background and followup information to your text-message polls. Your constituents make stronger choices if they have an understanding of the issues in context.